Results
Question 1: Thinking about your organisation, who ‘owns’ the customer?
| Choices | Percentage | Count |
|---|---|---|
| Sales | 41.18% | |
| Marketing | 35.29% | |
| Both jointly | 23.53% |
Question 2: Who has a better understanding of what customers actually want?
| Choices | Percentage | Count |
|---|---|---|
| Sales | 47.06% | |
| Marketing | 35.29% | |
| Both jointly | 17.65% |
Question 3: Who tends to get the credit for new business wins?
| Choices | Percentage | Count |
|---|---|---|
| Sales | 88.24% | |
| Marketing | 11.76% |
Question 4: Are marketing and sales aligned within your business?
| Choices | Percentage | Count |
|---|---|---|
| No | 58.82% | |
| Yes | 41.18% |
Question 5: Do you believe B2B marketing and sales alignment can be beneficial to your business?
| Choices | Percentage | Count |
|---|---|---|
| Strongly agree | 47.06% | |
| Tend to agree | 41.18% | |
| Neither agree nor disagree | 11.76% |
