Results
Question 1 of 4: Are your sales and marketing objectives aligned?
| Choices | Percentage | Count |
|---|---|---|
| Our sales and marketing objectives are somewhat aligned. | 52.63% | |
| No, sales and marketing plans are separate with no shared objectives. | 26.32% | |
| Yes, sales and marketing attribution is completely aligned. | 21.05% |
Question 2 of 4: Is your implementation budget in place?
| Choices | Percentage | Count |
|---|---|---|
| No, we do not currently have budget assigned towards marketing and sales team alignment. | 57.89% | |
| Yes, budget is in place for marketing and sales alignment, and ROI is being realised. | 42.11% |
Question 3 of 4: Have you got the right sales and marketing platforms in place to accelerate growth?
| Choices | Percentage | Count |
|---|---|---|
| Somewhat, we have a CRM and MA solution but they are not yet fully integrated. | 57.89% | |
| No, we don't yet have a CRM or MA solution in place. | 21.05% | |
| Yes, our CRM and MA platforms underpin our sales and marketing strategy. | 21.05% |
Question 4 of 4: Are your sales and marketing teams built for innovation and scale?
| Choices | Percentage | Count |
|---|---|---|
| No, sales and marketing teams currently operate in silos. | 68.42% | |
| Yes, we have innovative sales and marketing teams which can scale as required. | 31.58% |