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Results

Question 1: Thinking about your organisation, who ‘owns’ the customer?

ChoicesPercentageCount
Sales
41.18%
Marketing
35.29%
Both jointly
23.53%

Question 2: Who has a better understanding of what customers actually want?

ChoicesPercentageCount
Sales
47.06%
Marketing
35.29%
Both jointly
17.65%

Question 3: Who tends to get the credit for new business wins?

ChoicesPercentageCount
Sales
88.24%
Marketing
11.76%

Question 4: Are marketing and sales aligned within your business?

ChoicesPercentageCount
No
58.82%
Yes
41.18%

Question 5: Do you believe B2B marketing and sales alignment can be beneficial to your business?

ChoicesPercentageCount
Strongly agree
47.06%
Tend to agree
41.18%
Neither agree nor disagree
11.76%

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