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Privacy Policy

This policy explains how we use the information we collect about you via our website.

  1. What Information Do We Collect About You?
  2. How will We Use the information About You?
  3. Who Might We Share Your Information With?
  4. Where Do We Store Your Information?
  5. Marketing and our Legitimate Interests
  6. Your rights
  7. Cookies
  8. Google Analytics and Other Third-Party tools
  9. Accuracy of Your Information
  10. Access to Your Information
  11. Changes to this Privacy Policy
  12. How to Contact Us

What Information Do We Collect About You?

We collect and store information about you that you voluntarily provide when you complete a Contact form. This personal information may include your name, your telephone number, email address, IP address, the Company you work for and your job title. Website usage information is also collected using cookies and other automated means such as Google Analytics and LinkedIn analytics. This may include details of your visits to the website, including, but not limited to, location and traffic data, weblogs and other communication data as well as the pages you visit and resources or information you access and download.

How Will We Use the Information About You?

We use the information collected about you or submitted by you to process and answer your request for more information about our services. If you agree, we may also use your email to tell you about other similar products and services we think may be of interest to you and to advertise B2B Smart’s services to you via social media, where your social media preferences are set to allow this.

We use any information collected by automated means to personalise your visits to our website. This includes such things as your IP address, the type of internet browser you are using and information on actions taken on the site or the route chosen to navigate through it as well as the number of times you have visited. Collecting this information enables us to continually improve our site for visitors. We may also use it to perform data analyses, including anonymisation of personal information.

Who Might We Share your Information With?

In order to provide you with information about some services, we may share your information with third parties which include;

  • Our business partner CPM, where Graymatter is partnering with them to offer a service
  • Sub processor Marketo, a platform employed by Graymatter to automate our outbound marketing communications.
  • Sub processor Salesforce, a platform used by both Graymatter and CPM to monitor and measure marketing interest
  • Third party sub processors used by Marketo and Salesforce for some of their processing. Some of these third parties may work outside the EEA. Where this is the case, they will be obliged to meet identical contractual terms and conditions and security obligations for processing.
  • Other companies and organisations for the purposes of fraud protection and credit risk reduction, to protect our rights, property or safety of employees, clients or others or otherwise comply with any legal obligation.

We will never sell your information to another provider.

Please be aware that we do provide the ability to share information, articles and news on our site with your own personal Facebook or LinkedIn account. When you choose to use this ‘share’ function, you will be redirected away from B2B Smart’s website to Facebook or LinkedIn, where your personal data is controlled and processed in line with the respective Privacy Policies of those US websites.

Where Do We Store Your Information?

Because we use marketing automation platforms and CRM software such as Marketo and Salesforce to streamline our marketing, some of the data we collect from you may be transferred or stored outside the European Economic Area (EEA) to be processed by staff operating outside the EEA who work for these platforms. By submitting your personal data to us, you agree to this transfer, storing and processing. Such platforms are committed to ensuring that any such sub-processors protect your personal data to the same standard and under the same terms as are provided by us.

Marketing and our Legitimate Interests

‘Legitimate interests’ means the interests of our Company in conducting and managing our business to enable us to give you the best service; in this case to ensure that our marketing is relevant to you and we send you marketing that is tailored to your interests.

When completing a contact form on this website, you are registering your interest in receiving selected information about our marketing services. With respect for your privacy, it is only when you explicitly select how you wish to be contacted, by telephone and/or email, that we will contact you with marketing information.

You can change your marketing preferences at any time here.

Your Rights

You have the right at any time to stop us from contacting you for marketing purposes. In order to ensure that we can comply with your request, we will need to retain a minimal record of your information, such as your forename, surname and email address on a suppression list.

If you no longer wish to be contacted for marketing purposes, please click here.

Please note that it may take up to 28 days for your request to take effect and we cannot guarantee that you will not receive further information from us within those 28 days.


Cookies are text files placed on your computer or mobile device to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of our website, such as what pages are visited and in what order and what is downloaded and to compile statistical information on website activity. In this case, when you complete a form, a cookie will be loaded onto your device to identify you, helping us to provide you with a good experience when you browse the website. This enables you to return to the website for more information at a later date without having to complete a form again.

For further information visit: www.aboutcookies.org or www.allaboutcookies.org

You can choose not to accept the cookies when you visit our website and additionally you can set your browser to not accept cookies and the above websites tell you how to do this as well as how to remove cookies from your browser. Some of our features may not function as a result of doing this however; for instance, if you choose to clear your browser of cookies, the website will fail to recognise you when you revisit it and you will have to resubmit a form on your return.

You can manage your cookie settings at any time using the button below.

Cookie Settings

Google Analytics and Other Third-Party Tools

Our site also uses some third-party web analytics tools to track and analyse how visitors use our website. They will monitor your use of the site and will use this to compile reports on internet usage for website operators. All these third parties will have this data stored on their respective services. For more information about each provider’s privacy policy please refer to their own websites;

Google Analytics: http://www.google.com/analytics/learn/privacy.html
Marketo: http://www.marketo.com/trust/legal/privacy/
Salesforce.com: https://www.salesforce.com/company/privacy/full_privacy/
LinkedIn Analytics: https://www.linkedin.com/legal/privacy-policy
Twitter: https://help.twitter.com/en/rules-and-policies/twitter-cookies
Lead Forensics: This provider simply tracks your IP address, that is the access point you use to access the internet. You can find out more about this here; http://blog.leadforensics.com/ip-tracking-faqs-what-is-it-and-why-do-you-need-it

Accuracy of Your Information

We want to make sure that your personal information is up to date and accurate. You can access the personal information we hold about you here so that you can check, correct or delete it. Please note that is may take up to 28 days for any changes to come into effect.

Access to Your Information

You have the right to request a copy of the information we hold about you. If you would like a copy of some or all of your personal information, or would like to correct any of the personal information we hold, please email us at DPTeam@graymatter.co.uk or write to us at, Graymatter ltd, DP Team, 18 Davy Avenue, Knowlhill, Milton Keynes MK5 8PL.

We may make a small charge for this service. We aim to answer all such subject access requests within one month. This may be extended by a further two months where requests are complex or too numerous.

Changes to this Privacy Policy

We review this privacy policy regularly and will place any updates on this web page. This privacy policy was last updated 12 February 2019.

How to Contact Us

Graymatter’s Data Protection Officer Preetha Selvam, leads a team responsible for monitoring data compliance at Graymatter. Please contact us if you have any question about our privacy policy or information we hold about you:

By email: DPTeam@graymatter.co.uk

Or write to us at; Graymatter ltd, DP Team, 18 Davy Avenue, Knowlhill, Milton Keynes MK5 8PL.