The role of technology and IT in the B2B customer experience. Whitepaper.
A customer is a customer is a customer. Whether in B2C or B2B, today’s customers expect effective technologies to help them deliver the same high standards of customer experience and service. To compete successfully, businesses have to offer not only the products that customers want, but the added value they increasingly demand.
This paper reveals the changes to industry and organisational models which this will require, and how businesses have to become “more Amazon” in their dealings with customers.
Learn more about full B2B customer experience story in this whitepaper.